Logos & Brand Development
Positioning, identity and the standards that carry a brand across applications.
Explore the work →BOB SAINT JOHN · CREATIVE STRATEGY & DIRECTIONSee the possibility.
See the possibility.
Make it work.
Creative experience across brands, campaigns, teams and emerging tools.
From the first question to the finished work, I connect observation, visual craft and practical problem-solving.
STRATEGY IN PRACTICE · BIGYELLOW.COM
From a production bottleneck to customer control.
An early online advertising challenge led to a template-based system that advertisers could update themselves.
My role connected the creative brief, a reusable image library, team leadership and a programming partnership.
Read the case studyA broad practice.
A clear purpose.
From an identity to a national campaign, the work brings strategy, illustration, design and production together. Explore the disciplines below.
Campaigns & Marketing
Verizon television concepts, outdoor advertising, transit and local-market campaigns.
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Editorial & Publications
Magazine covers, directory systems, editorial pages and conceptual image-making.
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Print, Presentations & Packaging
Corporate communications, Sustainable Partners presentations, TELIOS materials and music packaging.
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Commercial Illustration
Editorial concepts, theatre promotion and dimensional imagery developed to communicate an idea.
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Digital Products & Experiences
Product thinking, interactive tools and visual systems that connect a concept to an experience.
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AXIOM · VISUAL INTELLIGENCE PLATFORMKeep the thinking.
Keep the thinking.
Build on the work.
Creative work produces more than finished images. It produces decisions, discoveries and relationships worth keeping.
AXIOM is designed to connect projects, people, assets and their history, so teams can understand what is approved, why it changed and how to build on it.
- Bring related work and knowledge together.
- Keep approved assets and creative decisions traceable.
- Preserve the life of an idea for its next use.
22-page PDF · 2.3 MB · A guide to the platform’s purpose, architecture and direction.
THE PERSON BEHIND THE WORKSome people look.
Some people look.
Others learn to see.
My practice connects illustration, creative leadership and teaching. The tools evolve; attention and judgment remain central.
Meet Bob Saint John →Learning to See
Stories and a creative practice for noticing more, recognizing possibilities and turning observation into ideas.
Download the book50-page PDF · 5.8 MB
A COLLEAGUE’S PERSPECTIVE
“He has a great mind for design and creative that delivered on the strategic business objectives.”
Rolando Rivas · Marketing communications colleague
Read the recommendations →THE SAINT JOHN FAMILYOne curious mind.
One curious mind.
Several places to explore.
What needs a clearer direction?
Bring the audience, the challenge and the ambition. We can start with a conversation.