Stories.
We create purposeful projects that inform, inspire, and leave a lasting transformational observation — for family, partners, and the next generation.
May Contain Alcohol
CAT-006 · Brand Identity · Saint John Studio
CAT-006
A Warning. A Wink. A Way of Life.
May Contain Alcohol began as a splash on the floor and ended up on a shirt. What started as an accident became a statement, and the statement became a brand.
VIEW THE WORKTHE CONCEPT
Equal Parts Honest and Humorous
This tongue-in-cheek logo is for those who enjoy life — they pour it, mix it, and share it. Real is relatable. Laughter sells.
VIEW THE WORKTHE DESIGN
A Stamp-Style Mark Built to Last
The stamp-style mark brings playful irony to a universal truth. Perfect for apparel, barware, gifts, and everyday reminders that life is better with a splash of something strong.
VIEW THE WORK
THE ORIGIN
It Started With a Spill
A billiards night. A drink knocked over. A stain on the floor that looked like a logo. Like all good ideas, it began with a simple stain — a shape, a splash, a spark.
VIEW THE WORK