Logos & Brand Development
Positioning, identity and the standards that carry a brand across applications.
Explore the work →BOB SAINT JOHN · CREATIVE STRATEGY & DIRECTIONSee the possibility.
See the possibility.
Make it work.
Creative leadership across Verizon, national campaigns, brand systems, teams and emerging tools.
At Verizon and its predecessor organizations, I led creative teams and helped use new production and web technologies to increase output while keeping the work clear, useful and human.
LEARNING TO SEE · BOB SAINT JOHN
Some people look.
Others learn to see.
Stories and a creative practice for noticing more, recognizing possibilities and turning observation into ideas. The book connects the way I teach, make images and approach creative direction.
CASE STUDIESThe work is the evidence.
The work is the evidence.
The thinking is the story.
Go beyond the finished artifact into the challenge, decisions, process and systems behind selected projects.
Explore case studiesA broad practice.
A clear purpose.
From an identity to a national campaign, the work brings strategy, illustration, design and production together. Explore the disciplines below.
Campaigns & Marketing
Verizon television concepts, outdoor advertising, transit and local-market campaigns.
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Editorial & Publications
Magazine covers, directory systems, editorial pages and conceptual image-making.
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Print, Presentations & Packaging
Corporate communications, Sustainable Partners presentations, TELIOS materials and music packaging.
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Commercial Illustration
Editorial concepts, theatre promotion and dimensional imagery developed to communicate an idea.
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Digital Products & Experiences
Product thinking, interactive tools and visual systems that connect a concept to an experience.
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AXIOM · VISUAL INTELLIGENCE PLATFORMKeep the thinking.
Keep the thinking.
Build on the work.
Creative work produces more than finished images. It produces decisions, discoveries and relationships worth keeping.
AXIOM is designed to connect projects, people, assets and their history, so teams can understand what is approved, why it changed and how to build on it.
- Bring related work and knowledge together.
- Keep approved assets and creative decisions traceable.
- Preserve the life of an idea for its next use.
22-page PDF · 2.3 MB · A guide to the platform’s purpose, architecture and direction.
THE PERSON BEHIND THE WORKSome people look.
Some people look.
Others learn to see.
My practice connects illustration, creative leadership and teaching. The tools evolve; attention and judgment remain central.
Meet Bob Saint John →A COLLEAGUE’S PERSPECTIVE
“He has a great mind for design and creative that delivered on the strategic business objectives.”
Rolando Rivas · Marketing communications colleague
Read the recommendations →THE SAINT JOHN FAMILYOne curious mind.
One curious mind.
Several places to explore.
Saint John StudioExplore artwork, collections and print inquiries.What needs a clearer direction?
Bring the audience, the challenge and the ambition. We can start with a conversation.